Friday, September 26, 2008

favorite stuff...

in no particular order...

1. it is friday!

2. heather is home.

3. oooh OHHHH! - baby mama

4. AND THIS!!!!!!!!!

you can read about it here
but basically ANSR: was totally chatted up by Jen Adkins, the skin care writer!! Pretty sure we are all floating on cloud nine about this cause its kind of awesome and also fabulous. plus Jen even blogged about it here! On her Skin Care Blog because we sent her a kit and she was loving it!!...and to make things even more awesome fantastic people are commenting on her blog!

We kind of heart everyone should subscribe to her blog and also probably follow her on twitter to stay in the know on her ANSR: updates and the awesome fabulous products that are out there like ANSR: to make your skin gorgeous fancy!


Sorel is in print!

So today is a happy day in the world of R/West PR…our family is all back together again (even though we are all jealous of Heather’s honeymoon in Hawaii!) and just in time, because in the last two days, we have finally seen our hard work paying off.

We have been pitching Sorel’s beautiful new boots for months, and magazines are finally printing their winter issues!

You should probably check out the October issue of Ski Magazine, to find the luxurious Caribou Reserve.

And the November issue of Lake Superior Magazine, to find the original, rugged Caribou.

Stay tuned, because we have a lot more great Sorel coverage coming up and can’t wait to share it with you!!

Tuesday, September 16, 2008

Obsessed with Tech? Prove it!

Our client today launched a supercool contest.

We are looking for the world's biggest electronophiles (read: people totally obsessed with technology, a la Kip Dynamite). The three winners will be selected for their ability to demonstrate their extreme love of their favorite gadgets via video or text reviews on is an online shopping community that pays members for their honest reviews of anything from cell phones to laptops to movies, video games and everything in between.

The Electronophile contest officially kicked off today and will last through the end of October. The only rule? You have to put the word "electronophile" in your review title so we can find you.

Go here for contest details and to get started reviewing your fave gadgets - immediately! Did I mention cool prizes? You can win a Nintendo DS, Sony Cybershot Camera or Apple iPod Touch if you're selected as one of the three final "Electronophiles".

Check out this video detailing the contest (yes, that is me and Kendall in our first YouTube debut...well not counting the eROI karaoke contest last summer.) Enjoy and good luck!


Monday, September 15, 2008

Le Tour des Plants...on TV BABY!

Soooooooo...for a few months now we have been promoting one of our clients', the Oregon Association of Nurseries, event Le Tour des Plants.

We did stuff like:
made them a twitter (follow them!)
made them a facebook
and best of all...the BLOG! which is totally cute, totally fancy...and has all the latest and greatest posted!!

Well, finally after months of prep, press releases, pitching and blogging...the event totally kicked off this past Saturday!!

and word on the street is, it's going fantastically!!

and guess what? I am totally going to blame part of that success on the fact that I got to go hang out with Drew Carney from KGW Friday morning...not going to lie, our little pr fam here at the office is kind of a huge fan of even though waking up at 3:30 am. on a friday. in the dark. the freezing cold dark. to drive far. is basically kind of barf??...being able to play on the set of "Out and About" with Drew kind of makes it all a little more tolerable :)

At any rate, we were out at Smith Berry Barn in Hillsboro bright and early Friday morning. Like 4:30am early to talk all about Le Tour, the berry barn, apples, apple trees, carmeled apples, plants, bbqs, seminars and other cool how there are over 50 garden centers located from Woodland, WA all the way down to Eugene, OR, involved in the tour...

here are some pics from the morning:

...and in case you missed the show, here is a clip!!

you can check out the rest on our R/West facebook page!!

Wednesday, September 3, 2008

Get clear skin. Like immediately.

We're not joking. This stuff really works and we're not just saying that because they're our clients. If you haven't heard of it yet, you will soon (or now if you're reading this - obviously LOL).

It's called ANSR: Acne Care and it's fabulous. Here's what it is: The ANSR: BEAM is a photo light therapy (fancy term for red and blue light) device that emits low-intensity LED light (like the kind in a light bulb, not an evil tanning bed). You may have heard of this "light therapy" (and no, it does not involve any wookies or Jedis) before - especially if you read fancy magazines like W or New Beauty.

Until recently, if you had acne, you had to get light treatments from a derm or skin care clinic. Now, thanks to ANSR:, you can apply red and blue "magic" light waves directly to your skin at home...and without having to take out a personal loan! (disclaimer: the ANSR: BEAM isn't really magic so don't expect rainbows and unicorns to pop out of this thing).

But we digress... the coolest part about ANSR: is it attacks acne at multiple levels. Not sure what that means? Well, let us spell it out for you.

First, a cleanser called ANSR: PREP exfoliates the skin, but gently (not like the sandpaper-ish sea salt scrubs you can buy at Whole Foods...ouch!) Plus it smells like cucumber and melon. Yummy.

So the PREP gets rid of the dirt and oil and dead skin cells that plug pores. Gross. Then you take the BEAM and its fancy light and apply the blue light for 5 minutes...then the red light for 5 minutes. Do it while you're watching music videos or the Today Show in the morning, or the Hills or Access Hollywood at night. Science nerd alert: the blue light waves attack bacteria that causes acne blemishes... and the red light actually stimulates skin cells to heal the skin, which means smoother skin, fewer scars, less redness... basically prepare to glow.

When you're done with the BEAM - if you just woke up - use the DAY lotion - and if you're ready to go to bed - use the NIGHT lotion (thank you Captain Obvs). These spa-like-smelling lotions contain a miracle worker called Aurazin that actually thins skin oil (the thick, evil substance called sebum that gets trapped in your innocent pores and creates - gasp- zits, pimples, blackheads, cysts, you name it. Evil sebum must die!)

So basically, use ANSR: and you'll be: unclogging pores, exfoliating dead skin cells, killing bacteria, healing scars, diminishing redness, reducing inflammation... what else? Oh yeah, getting beautiful skin!

Ummm, so you should probably be ready to buy this stuff like now. Not convinced? Watch their fancy infomercial (starring Chester See from Disney 365 and lots of local P-town amazing faces. Woot!) Become a fan on Facebook, follow us on Twitter and check out our PR blog for lots of fabulous news and updates (like when we land Allure and New Beauty in a few months!)

See the light. And in the meantime, enjoy this awesome video from Chester.